Fintech
2022 Sping
Consumer Finance App, is a modern financial service method that provides consumer loans to consumers of young people.
MY ROLE
User Interface Designer
TEAM
Kun.Lin (Senior UI )
Syuham (UI )
Key. Chan (PM)
Xin. Gao (UX Expert)
Luyuan. L (Senior UX)
CLIENT
China Construction Bank
TOOL
Figma
Miro
AE
Adobe
CATEGORY
UI
Design Direction
Brand Story
Web
BACKGROUND
Quick Understanding
At the end of 2021, CCB established a consumer finance company, which needs to redesign financial consumer platform to provide a better financial service experience for young people.
Goal
Develop a unique product and experience for young people, differentiating it from traditional financial offerings in the market.
Constraints
A one and half months deadline. Since we need to hand off to companion web before the sunset date.
Limited user research. No users to support professional user research.
Overview
Challenge
How might we reduce young users' anxiety towards traditional lending platforms and strengthen the closed loop of the financial consumption platform?
Product Strategy
Our platform forms a comprehensive experience cycle that starts with a chance discovery in our Home page, progresses through engaging with our interest-based Shop and Content, extends to utilizing our lending services, and culminates with exclusive member benefits. This cycle seamlessly guides users from initial interest to lasting memories.
Page Design
Deliver
I compiled the components used in key pages into a comprehensive component guide and authored a set of basic design guidelines to assist team members and the CCB development team in their subsequent work.
