Web
2022 Winter
MY ROLE
Visual Designer
TEAM
Kun.Lin (Senior UI )
Luyuan.Li (Senior UX )
Amber.H (PM )
CLIENT
Kolmar Korea
CATEGORY
UI
Design Direction
Brand Story
BACKGROUND
Quick Understanding
Kolmar LAB is a one-stop beauty ODM service brand created by Kolmar Group, catering specifically to Chinese customers, offering everything from materials and branding to packaging.
Goal
To establish the brand story of Kolmar LAB and communicate its brand philosophy and scope of services through the design. Additionally, Kolmar LAB envisions this website as a channel for acquiring customers, aiming to reduce the manpower costs associated with offline communication.
Business Goal
Kolmar LAB sees this website as a strategic tool for customer acquisition, designed to minimize the manpower expenses linked to offline interactions.
Constraints
A one and half months deadline. Since we need to hand off to companion web before the sunset date.
Limited user research. No users to support professional user research.
Challenge
How can we structure the Kolmar LAB website to convey brand trust and service details to our target audience, encouraging them to engage and share their information?
Approach Overview
Workshop Summary
Define
Design
After examining the websites of Kolmar's competitors and analyzing various layouts, I sketched potential solutions for the main screen on paper before moving on to high-fidelity design. Following discussions with the client's sales team, we decided to proceed with the following structure for the design.
Design Solution One
Design Concept One （The sacrificial solution R.I.P）
Design Solution Two
IDEA
We envision Kolmar LAB+ as a website that is clear, intuitive, comfortable, and exudes professionalism. Kolmar LAB+'s site can be the first step for clients going from 0 to 1, where Kolmar looks forward to connecting with each user, co-creating, and achieving mutual success.
The 'O' from 'Origin' serves as a central symbol throughout the website, reflecting Kolmar's commitment to both innovation and heritage. This emblem evolves across different contexts, establishing a unique visual identity for Kolmar LAB. Featuring animations of flowing liquid within the 'O', we capture the essence of Kolmar's dynamic lab environment, sparking curiosity and encouraging exploration.
