Brand

2020 Winter

Lutens "Origin", is a sub-brand of Lutens that weaves stories of human connections with their roots, capturing memories entwined with land and culture.

Kolmar Lab+, serves as a platform for clients to engage with Kolmar's brand philosophy and ODM services.

MY ROLE

Visual Designer

TEAM

Kun.Lin (Senior UI )

CLIENT

Lutens

TOOL

Figma

Adobe

Pro-create

Idea

Our new sub-brand, named "Origins," will weave stories of human connections with their roots, capturing memories entwined with land and culture. Embracing the concept of "One Bottle, One Bond," Origins will craft niche fragrances, each reflecting the unique cultural hues of different countries and regions.

This endeavor not only brings to life diverse cultural essences but also pays homage to the genesis of the parent brand and its founder, Serge Lutens.

Selling

The product we are selling under an imaginary subsidiary branch from Serge Lutens’ perfume line called Origin. Different from those stereotypical perfume, we are focusing on connecting our users with their memory, specifically about their cultural background and the scene of their “Origin”. Hence the name “Origin”.

Connection

People who are looking for a product that can help them define themselves in the public. As our product is a new trend in the industry, we will target our audience from 20 to 35. They can be rich students who are looking to express themselves in a unique way. They can also be working professionals, who are looking for a more subtle and memorable appearance.

Connection

It's Origin

Combining the profound use of red in Serge Lutens' early works, reminiscent of the dawn's first light, with the ethos of 'Origins', creates a symbolic parallel. The red, much like a rising sun in Lutens' creations, embodies a sense of deep mystery and allure. This mirrors the essence of 'Origins' – a brand that symbolizes the awakening and connection to one's cultural roots. Just as the red in Lutens' work captivates and draws one in, 'Origins' invites people to explore and connect with their cultural heritage, offering an enigmatic journey through the world of fragrance. This symbolism of beginnings and discovery is at the heart of what 'Origins' aims to represent.

Allow new design to exist effortlessly

In designing the logo for 'Origins', I chose to retain key elements of the parent brand's logo to leverage its established brand equity and influence. This approach facilitates an immediate sense of trust and familiarity with the new brand.

Additionally, I subtly refined the positive and negative space of the original logo to achieve a more harmonious and balanced design. Central to this logo is the motif of a nascent sun, symbolizing the dawn of origins.

The red semi-circle will serve as the new visual anchor in the logo, with its striking shape and color contrast designed to deepen and solidify the brand's impression in the minds of users.

Thank you!

Discover, curious, explore, attempt, and

Connect Kun!

Resume

OH!

A digital designer based in Alberta, Canada

Thank you!

Connect Kun!

Resume

OH!

A digital designer based in Alberta, Canada